Laality Clothing for All


Co-founder Rita Kadiwar discovered her love of fashion at a young age growing up with three sisters and her mum, all designing and making their own dresses.

From this, her interest grew and she completed a course in pattern cutting. She then started making her own garments with her mum’s help.

Marriage and family life then took over and the dream of creating clothes and to own a boutique was put on hold.

Rita then went on to work in the garment manufacturing industry in various roles for almost 20 years, but never lost sight of her dream.


As time went by, the trend of Indo-Western fashion came to the UK and the aspiration to create and sell elegant clothing took hold again, which led to the creation of the Laality brand.

Laality (meaning elegance in Hindi) is the inspiration for an aesthetically pleasing, exclusive designer collection of unique and classic pieces that range from sophisticated evening to casual daywear.

Rita effortlessly combines feminine styling with exotic colour, beautiful fabrics and detailed finishing in her pieces.

Diamond Dress on Golden Sky

Meeting the needs of every woman’s figure is very important to us and our focus is on styles and colours being available in a wide range of sizes – with a fit that flatters the Laality lady.

Diamond Dress on Golden Sky

We realise that buying online can be daunting, and we strive to provide quality garments backed up by a quality service.