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Design Philosophy

Are you a Victim of Fast Fashion?

Hi Readers

Hope you all had a good weekend. This week’s blog is about Fast Fashion. 

So What is Fast Fashion?

Fast Fashion is a contemporary term used by fashion retailers to express that designs move from catwalk to market quickly, to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at fashion week in both the spring and the autumn of every year.

The focus of fast fashion is on speed and low costs, in order to deliver frequent new collections inspired by catwalk looks or celebrity styles. With new trends coming out every week, the goal of fast fashion is for consumers to buy as many garments as possible as quickly as possible.

fast fashion shopping

Fast fashion merchandise is typically priced much lower than the competition, operating on a business model of low quality/high volume. Some high street retailers use this concept, with new deliveries coming into their stores on a weekly basis. The designers of these companies create new looks on a weekly basis, with the intention of making customers feel off trend after just the first wear of an item.

The constant flow of new designs on offer in the shops (and online) makes it difficult for us shoppers to avoid the temptation of wanting to always be seen in the latest fashion trend, rather than loving the clothes we have, and wearing them over and over for a long time.

Impact of fast fashion

But have you considered the impact of fast fashion on the environment? There are many articles describing its negative impact on the environment, due to the need to reduce costs and time taken from design to shop floor. Not only that, the increased amount of clothes people consume also has consequences for the environment. Our dumping grounds grow bigger, and this is in part due to our cast off clothes that are still good to wear – just no longer seen as fashionable. According to the statistics, the average UK consumer sends 30kg of clothing and textiles to landfill each year, contributing massively to waste and pollution.

So are you a victim of Fast Fashion? Want to make a change? If so, here are a few simple tips.

Stay away from the fast fashion trend

Those who follow the fast fashion trend tend to get bored with their clothes quickly, because they go out of fashion soon after the first wear. Their purchases are worn fewer times, and the urge to buy more new clothes is constant. It is a vicious cycle of consumerism. By staying away from fast fashion, you will learn to love your cloths more, and be more selective when buying.

Restrict your Wardrobe

It might be a good idea to restrict the quantity of clothes in your wardrobe to a few favourite items. This has the benefit of making it easier to choose clothes when getting dressed, and knowing exactly what you have and what you need when you go shopping.

Buy Basic

Buying basic does not mean you are not on trend, and it does not mean you buy cheap. By putting together a few simple items that coordinate and fit well, you can create some very original outfits.  With basic items you can do a lot of mix and match, and create a capsule wardrobe. Buying more durable basics of better quality is worth it. Such items will generally last much longer, and look and feel better when you wear them. Because of this, you will wear them many more times, rather than throwing them away after a couple of outings.

Buy Better Quality

When you shop for pieces of clothing, look for better quality items. Better quality item may be a little more expensive at the time, but will be worth it in the long run. Consider it an investment in yourself. Remember that adding a few classic pieces of jewellery will make your outfit stand out.

Give/send to Charity Shops

If you get tired of your clothes, instead of putting them in the bin, why not wash them and give them away to someone who needs them, or donate them to a charity shop.

Most of us are guilty of buying more things than we need, so why not make a change? Consider  the alternative to a life of buying cheap and often, and start to love what you already have. Mix and match your garments to create new styles and learn to love your clothes, no matter how long you have had them for. Buying quality items doesn’t need to be too expensive, and can transform the way you feel about yourself when you wear them.

I have attached some pictures of capsule wardrobes from Pinterest, to give you some ideas for your own mix and match wardrobe.

capsule wardrobe


I hope you found this post both interesting and thought provoking.


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